Are you filming video content and sharing it across your social media platforms with little to no return? 

Are your followers simply not watching your videos? 

You are doing one of the best things for your online business - creating video content. 

I encourage you to keep filming & sharing! However, I have listed below some helpful suggestions I want you to consider implementing & utilizing to make your video content better for your ideal clients/customers.

Your videos arenʼt currently getting watched because…

1.) Your videos arenʼt the “right” length 

- It has been shown that video content between 3 to 5 minutes long performs well across social media platforms and tends to get shared more. There isnʼt a “right” time frame, you have to follow but if you chose to film a longer-length video (5 minutes +) then you have to be able to keep the viewer’s attention. Meaning, you have to be providing value and entertaining or educating the viewer in order to keep their attention on your content. Your community might do well with 3-5 minute mini training videos whereas my community might do well with 8-10 minute training videos. You will have to experiment with what performs well on your social media & with the followers that you have. Mix it up for a couple of weeks and do different lengths & styles of videos. See what gets the most views, likes & shares.

2.) Your video topic is not for your ideal client/customer

- Is the majority (80%) of your video content specifically for your ideal client/ customer? Are the videos youʼre creating relevant to who you are and what you do? Have your topics been informative & valuable for the people in your community/who you would want to have in your community? Itʼs safe to say that 20% of your video content can be ”off-brand/topic” but can people go to your YouTube or IGTV and see a “theme” that your topics revolve around? This is the same with blog content too! For example, if youʼre in Real Estate you want to focus on filming video content that revolves around that industry. If you start filming videos about food & cooking, youʼre going to attract a different type of client & youʼre going to be seen as a different type of expert than what you might actually want to be known for. However, there is value in adding more of who you are personally to what you do professionally. So if you love to cook and youʼre a fan of the kitchen, that should be highlighted on your social media. While youʼre building an online community think 80% credibility content and 20% connection content!

3.) Your video title isnʼt captivating 

- Why should someone stop their scroll and watch your video content for the next five minutes? Are you talking about a specific topic that is going to be educational or entertaining for your ideal client or customer? Will you keep them engaged throughout the video? Your video title will tell people if the content is or isnʼt for them. If itʼll be valuable for them to sit and watch or not. If it is worth a like or share from them or not. A title that says “live from my house again” or “another coaching video” will not attract an ideal viewer like saying “5 reasons your videos arenʼt getting watched” or “how to know if it is time to sell your home” will! Think of a headline/video title that will stand out and make someone say “that video is for me!”

4.) You donʼt use a call to actions 

- How are you keeping your viewers attention? Are you making their video experience with you interactive? For example, when you are doing a LIVE stream are you encouraging those watching to utilize the comments to ask their questions or respond to something you said? At the beginning and end of your video are you mentioning the link you want them to click for X purpose? Are you inspiring current or future action for your ideal client/customers or are you letting them watch idly?

5.) Your content is messy 

- After your intro, your viewers get lost. They are confused by what you are saying because youʼre saying so much but of little value. They click out of your video because the highlighted part of your video, the main dish of your content, is all over the place! You seem distracted, overwhelmed, or not confident as the teacher and that is being projected in your content so itʼs hard & not fun for a video viewer to continue watching. They canʼt be educated or entertained in that way! Your video content shouldnʼt be messy, it should be structured. The best way to do this is by utilizing bullet points. Have a specific layout regarding what you want to say about your chosen topic. Especially if youʼre new to creating videos, this is a helpful way to feel more confident on camera. For example, if youʼre a Real Estate Agent and youʼre talking about how to know when it is time to sell your home - pick 3 ways how someone can know that and after your intro, go into your first listed bullet point. Continue on from there.

So, why arenʼt your videos getting watched? How are you going to improve your content using the suggestions above? 

If you are ready for help or have a question in relation to this blog post, contact me at:

Tracy Allen
Digital Marketing Supply